Luke Bryan Reveals 2027 Crash My Playa Lineup Led by Thomas Rhett, HARDY, and More
By Website Content Manager
Crash My Playa returns for its 12th edition.
Luke Bryan is set to bring Crash My Playa back to Cancún for its 12th year, with the 2027 edition promising a particularly strong lineup.
Scheduled for January 13–16, 2027, at Moon Palace Cancún, the popular destination festival will once again combine beachfront performances with some of country music’s biggest names. Bryan will headline the four-day event alongside Thomas Rhett and HARDY, while longtime festival favorite Dustin Lynch returns to host his annual pool party.
The lineup features a wide range of additional performers, including Brothers Osborne, Gavin Adcock, Brett Young, Avery Anna, Drew Baldridge, Emily Ann Roberts, Lanie Gardner, and DJ Rock. The festival will conclude with the signature Luke Bryan & Friends performance, a long-running highlight of the event.
Over the years, Crash My Playa has established itself as one of country music’s premier destination festivals, blending live performances with a vacation-style setting that draws fans from around the world. The 2027 installment continues that tradition with a particularly packed roster of artists and events.
Bryan shared his excitement about the return, saying there is “no time like Playa time,” and calling the festival the best way to start the year. He added that reaching the 12-year milestone feels remarkable and highlighted the unique energy of performing in front of an enthusiastic beachside crowd alongside fellow artists.
Event organizers also praised the festival’s continued success, noting that it has become a standout annual gathering for country music fans. According to 100x Hospitality CEO Dan Berkowitz, the event thrives on its sense of community and shared appreciation for live country music in a relaxed, celebratory setting.
Beyond the main concerts, attendees can expect a full schedule of pool parties, late-night shows, and special fan experiences designed to create close interactions between artists and festivalgoers, further cementing Crash My Playa’s reputation as a one-of-a-kind music getaway.